John Fortunato John Fortunato

Behind the Scenes

Behind the Scenes with John Fortunato will describe real life experiences and stories from a professional advertising photographer with many years of "clicking" and producing high level advertising and editorial campaigns. My Behind the Scenes insight will include fashion, beauty, portraits, kids and babies, still-life product, furniture and room sets, food and lifestyle photography.

Advertising Campaigns on Location

Advertising Campaigns on Location with John Fortunato

Welcome to my blog. Behind the Scenes will give you a little insight into the thought process, the lighting and the production methods that are used on my photography jobs.

For you, it all begins with an idea. Maybe you are in love with fashion. Maybe you love the outdoors and travel or maybe you are an artistic person that just needs to create and share your photos with the world. Whatever it is, the way you tell your story can make all the difference.

There are millions of “photographers” out there these days now that technology has exploded. The digital revolution and advanced smart phones makes it amazingly simple for the average person to take a nice photo. But you want to learn how to make a great photo and become an creative artist with a viewpoint to separate yourself from the pack.

This blog will help you make that happen with real life experiences and stories from a professional advertising photographer with many years of “clicking” and producing behind him. The behind the scenes insight from my productions will include fashion and beauty, portraits, kids and babies, still-life product, furniture and room sets, food and lifestyle photography.

To be clear, I will be describing my methods and approach but the goal is for you the reader to filter that knowledge and experience and develop your own style and point of view. The beauty of your story is that you will continue to evolve and your photography can evolve with it. The future will take care of itself. It always does.

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Challenge yourself and learn all of my lighting and directing tips and tricks when photographing babies and children.

WC Fields once said “ I never work with children or animals”. Children and animals can behave unpredictably. Multiply that by 10x for babies.