Behind the Scenes

Written By John Fortunato
Advertising Campaigns on Location

Advertising Campaigns on Location with John Fortunato

Welcome to my blog. Behind the Scenes will give you a little insight into the thought process, the lighting and the production methods that are used on my photography jobs.

For you, it all begins with an idea. Maybe you are in love with fashion. Maybe you love the outdoors and travel or maybe you are an artistic person that just needs to create and share your photos with the world. Whatever it is, the way you tell your story can make all the difference.

There are millions of “photographers” out there these days now that technology has exploded. The digital revolution and advanced smart phones makes it amazingly simple for the average person to take a nice photo. But you want to learn how to make a great photo and become an creative artist with a viewpoint to separate yourself from the pack.

This blog will help you make that happen with real life experiences and stories from a professional advertising photographer with many years of “clicking” and producing behind him. The behind the scenes insight from my productions will include fashion and beauty, portraits, kids and babies, still-life product, furniture and room sets, food and lifestyle photography.

To be clear, I will be describing my methods and approach but the goal is for you the reader to filter that knowledge and experience and develop your own style and point of view. The beauty of your story is that you will continue to evolve and your photography can evolve with it. The future will take care of itself. It always does.

John Fortunato

John Fortunato has made his mark as one of his generation’s most successful and prolific photographers since he began his career in 1985 blending art, fashion and commercial photography into successful advertising campaigns and editorial stories. From portraits, beauty shots, lifestyle advertising campaigns to still-life photographs, John’s diversity and body of work is exceptional. Over the years John’s photographs have appeared on dozens of magazine covers and has created photography for countless ad campaigns for major companies such as Buick, Charmin, Coca Cola, Citibank, Colgate-Palmolive, Fisher Price, Johnson & Johnson, Lysol, Lubriderm, Mastercard, Novartis, NasalCrom, OshKosh, Pampers, Pepsico, Proctor & Gamble, Serta, Tostitos and Volvo. In addition, John has photographed pharmaceutical campaigns for Varivax, Zantac Levaquin, Lexapro, Remeron, Remicade and catalogs for many top clothing brands and manufacturers.

Born and raised in Rahway, NJ John studied art and graphic design at DuCret School of Art and the Art Students League in NYC. It was at art school that John discovered photography as part of his curriculum. After art school, he continued his studies at Brooks Institute of Photography in Santa Barbara, CA. In 1981 he moved back to NYC where he began as a photographer’s assistant. A couple of years later John was offered a full time in-house fashion photographer job photographing all of the top models of the 80’s. John’s distinctive style eventually caught the attention of Cosmopolitan, Parents and American Baby magazines along with several fashion catalog companies. Soon after, his career took off and expanded to the advertising world. John has always been a dedicated hard worker. Over the years his distinctive style and image quality has been applied to his work in all disciplines. Without a doubt John Fortunato is an artist who reflects versatility with an identifiable style.

https://www.johnfortunato.com